Employees in even the most widespread sales and distribution organizations can learn to coordinate the development of a precise sales message through participation in a Livon seminar in just one and a half day.
As you know, there is nothing more important to a sales and distribution company than delivering a clear, consistent marketing message to its customers. That message defines your company: its products, its values, and what your customers can expect.
Such definition provides a recognizable identity for you company, and helps out stand out from the competition. It also helps your customers support not only their initial decision to do business with your company, but their decision to continue to do so as well.
But how can you ensure your marketing message is executed with the consistency required to establish a niche in the marketplace? Conflicting demands, interpretations of consumer behavior, the cost of doing business, interactions with suppliers and buyers, local dealer pressures, and even the structure of a sales and distribution organization, can interfere with how your communications are executed and how customers interpret them.
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Business simulations |
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The bottom line? If your customers cannot clearly define what you are, if you are making major investments to attract new customers at the expense of keeping existing customers, and if short-term financial decisions are dictating your marketing plan, then your message simply isn't reaching its target.
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How to succeed? |
When a company successfully positions itself to capitalize on its niche in the marketplace, people at all levels of the organization understand that how they perform their jobs directly affects how focused and consistent the companys marking message to customers will be. They know what makes their company unique and how decision-making shapes the companys identity, and - most important - they know who their costumers are, what their customers' needs are, and how the company can best meet those needs.
How can you ensure that your employees achieve this focus?
The solution: Livon...
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