LivonTM - cultivating a market niche.
A Livon seminar provides participants with the most effective learning experience: they learn by doing, taking part in a simulated struggle for market share between local outlets of four highly competitive companies. By starting with an examination of the assumptions that guide consumer behavior, participants learn to identify and deal with factors that are critical to success in the marketplace. At the same time, they get hands-on experience in identifying customers and competitors, in strategic market positioning, resource utilization, advertising and promotion planning, and pricing.
Here is where the unique appeal of a Celemi seminar is demonstrated: participants immediately recognize parallel opportunities within their own actual areas of operation (the Aha! factor), and the excitement builds as they anticipate making these lessons work for their company when the seminar is over.
The seminar is concluded with Sharper Profile exercise. Participants discuss how their experience in the simulation reflects in their own organizations, and they start to formulate a plan of action for making improvements.
|
|
|
Business simulations |
As one client puts it:
"We can count on success only if our dealers earn money, so it makes sense for us to help them to do a good job in their local markets, and to make good use of the things we do at headquarters, i.e. marketing campaigns, etc. For work of this kind Livon is an outstanding tool."
Discover more about Livon
To know more about other Livon business simulations read here...
|
|